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Incentives: The Hidden Engine of Economics
by KevinA from-scratch journey into microeconomics through its most powerful idea: people respond to incentives. Real stories of bounties, markets, backfires, and clever designs reveal why the world works the way it does.
Library
Lesson 1

The Cobra Bounty That Bred More Cobras
Delhi paid cash for every dead cobra it received — the dead snakes poured in, yet somehow the city ended up with more live cobras than before. What went wrong?
StartLesson 2

The Profit That Wasn't There
Maria's bakery books show a healthy $70,000 profit — so why does an economist looking at the exact same numbers insist she loses money every year she keeps it open?
StartLesson 3

Why a Useless Rock Costs More Than the Stuff of Life
Water keeps you alive and costs pennies; a diamond does nothing and costs a fortune — the puzzle stumped the father of economics himself, because everyone was measuring the wrong thing.
StartLesson 4

The Ten-Cent Miracle Nobody Understands
Millions of strangers on five continents help build every ten-cent pencil, none of them knows the others exist, and there is no one in charge — so why isn't it chaos?
StartLesson 5

The $70 Bottle of Hand Sanitizer
In early 2020, hand sanitizer jumped from $1 to $70 a bottle — but sellers who tried to 'set' their own price ended up with either bare shelves or boxes nobody wanted, so who is actually in charge of a price?
StartLesson 6

Gas Lines and Empty Shelves: When Prices Are Forbidden
The same oil crisis hit every country in 1973 — but only in America did drivers wait hours in line and fight at the pumps. What was different here?
StartLesson 7

The Nail Factory That Made One Giant Nail
Soviet factories hit every target and produced useless junk. Learn why measuring the wrong thing rewards the wrong behavior.
Locked till you take the prior lessonLesson 8

Moral Hazard: When Safety Nets Change Behavior
Does insurance make people more careless? Explore how protection from risk quietly reshapes the choices people make.
Locked till you take the prior lessonLesson 9

The Market for Lemons
Why do used cars lose value the moment they leave the lot? A Nobel-winning idea about what sellers know and buyers don't.
Locked till you take the prior lessonLesson 10

Your Agent Doesn't Work for You
Real estate agents keep their own homes on the market longer than yours. Uncover why hired experts don't always serve you.
Locked till you take the prior lessonLesson 11

Designing Incentives That Actually Work
From auctions to kidney exchanges, meet the economists who engineer incentives — and learn to spot bad design everywhere.
Locked till you take the prior lesson