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Incentives: The Hidden Engine of Economics

by Kevin
A from-scratch journey into microeconomics through its most powerful idea: people respond to incentives. Real stories of bounties, markets, backfires, and clever designs reveal why the world works the way it does.
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Lesson 1
The Cobra Bounty That Bred More Cobras image

The Cobra Bounty That Bred More Cobras

Delhi paid cash for every dead cobra it received — the dead snakes poured in, yet somehow the city ended up with more live cobras than before. What went wrong?
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Lesson 2
The Profit That Wasn't There image

The Profit That Wasn't There

Maria's bakery books show a healthy $70,000 profit — so why does an economist looking at the exact same numbers insist she loses money every year she keeps it open?
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Lesson 3
Why a Useless Rock Costs More Than the Stuff of Life image

Why a Useless Rock Costs More Than the Stuff of Life

Water keeps you alive and costs pennies; a diamond does nothing and costs a fortune — the puzzle stumped the father of economics himself, because everyone was measuring the wrong thing.
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Lesson 4
The Ten-Cent Miracle Nobody Understands image

The Ten-Cent Miracle Nobody Understands

Millions of strangers on five continents help build every ten-cent pencil, none of them knows the others exist, and there is no one in charge — so why isn't it chaos?
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Lesson 5
The $70 Bottle of Hand Sanitizer image

The $70 Bottle of Hand Sanitizer

In early 2020, hand sanitizer jumped from $1 to $70 a bottle — but sellers who tried to 'set' their own price ended up with either bare shelves or boxes nobody wanted, so who is actually in charge of a price?
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Lesson 6
Gas Lines and Empty Shelves: When Prices Are Forbidden image

Gas Lines and Empty Shelves: When Prices Are Forbidden

The same oil crisis hit every country in 1973 — but only in America did drivers wait hours in line and fight at the pumps. What was different here?
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Lesson 7
The Nail Factory That Made One Giant Nail image

The Nail Factory That Made One Giant Nail

Soviet factories hit every target and produced useless junk. Learn why measuring the wrong thing rewards the wrong behavior.
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Lesson 8
Moral Hazard: When Safety Nets Change Behavior image

Moral Hazard: When Safety Nets Change Behavior

Does insurance make people more careless? Explore how protection from risk quietly reshapes the choices people make.
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Lesson 9
The Market for Lemons image

The Market for Lemons

Why do used cars lose value the moment they leave the lot? A Nobel-winning idea about what sellers know and buyers don't.
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Lesson 10
Your Agent Doesn't Work for You image

Your Agent Doesn't Work for You

Real estate agents keep their own homes on the market longer than yours. Uncover why hired experts don't always serve you.
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Lesson 11
Designing Incentives That Actually Work image

Designing Incentives That Actually Work

From auctions to kidney exchanges, meet the economists who engineer incentives — and learn to spot bad design everywhere.
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